ATI Introduces AVIVO Technology

Today ATI has published details on their patented AVIVO technology that will be featured on the upcoming Radeon X1800, X1600 and X1300 graphics cards, as well as many video add in cards from ATI. AVIVO seems like a similar but enhanced feature of Nvidia's Digital Vibrance. Here are the details.

Avivo includes hardware and software technologies that refine video capture and playback, and greatly improve display quality. Computers with Avivo provide much more accurate color reproduction than other PCs - they can display 64 times as many colors - and so are essential for anyone editing photos or viewing video. In addition, Avivo makes PC games look stunning on any current display and the superb image quality gives Avivo users the gaming edge.

All digital photo and video files are processed through a series of steps before being displayed on PC monitors. A flaw in any one of these steps will produce a less accurate video or image. ATI's Avivo refines all of the steps to ensure the best photo and video experience:

• Using today's current computer architecture, Avivo delivers flawless video playback by supporting hardware MPEG-2 compression, hardware assisted decode of MPEG-2, H.264 and VC-1 video codecs, and advanced display upscaling
• 64 times the number of colors currently available in current PCs for amazingly vibrant images that are more accurate with higher color fidelity with unprecedented 10-bit processing throughout Avivo's display engine
• Extreme resolutions, such as 2560 by 1600 or higher, on the latest digital displays using dual-link DVI, as well as high color depth support over DVI
• Industry-first advanced up or down resolution scaling for high quality viewing on any flat panel display using ATI's unique solutions never before implemented on the PC
• Accurate video capture with features like 3D comb filtering (a feature previously limited to high-end televisions), front-end video scaling, and hardware MPEG video compression
• True-to-life image reproduction for TV programs with hardware noise reduction and 12-bit analog-to-digital conversion for high-quality video capture
• Universal connectivity to support standard TV, HDTV, video input and all PC displays via digital (DVI, HDMI™) and analog (VGA, Component, S-Video, composite) ports

"ATI's Avivo will revolutionize the PC in the same way that high-definition revolutionized television," said Rick Bergman, Senior Vice President, PC Business Unit, ATI Technologies. "As the world's leading supplier of reception and display solutions for high end digital televisions, ATI is delivering the world's leading video and display technologies to the PC. ATI's Avivo benefits anyone who edits digital photos, enjoys a home theater PC, or plays PC games."

Avivo will be an integral component in all of ATI's upcoming desktop, mobile, chipset, workstation, and software products. For more information about Avivo, please click the article headline. Or visit the following websites for a technology preview: Beyond3D ; Hexus